Asteroid City
Entertainment Design | Custom Title Treatment | Motion Graphics
How do you show multiple, simultaneously occurring stories
in a single key art poster?
Challenge
Asteroid City is an American comedy, romance, sci-fi, and drama that takes place in a fictional city located in the desert. It follows what happens at a Junior Stargazer convention in 1955 as it’s disrupted by world-changing events. The film is written, directed, and co-produced by Wes Anderson; it’s based on a story by Anderson and Roman Coppola.
It has a large ensemble cast that includes Jason Schwartzmann, Scarlett Johansson, Tom Hanks, Jeffrey Wright, Tilda Swinton Bran Cranston Edward Norton, Adrien Brody, Live Schreiber, Hope Davis, Steve Park, Rupert Friend, Maya Hawke, Steve Carell, Matt Dillon, Hong Chau, Willem Dafoe, MarGot Robbie, Tony Revolori, Jake Ryan, and Jeff Goldblum.
My challenge was to take known facts about Asteroid City and create a key art poster with a custom title treatment.
Solution
Since Asteroid City is about a town that is out in the middle of the desert, romote and isolated, I decided to play on that point but push it further, but making the town even more remote. I set in space and made it look like an Asteroid. I followed Wes Anderson’s lead and supersaturated the colors in the poster. Because there were so many different stories occurring at the same time, I decided to focus on the one they all had common. They all had to travel to the town. I showed cars and a train arriving at the town.
Inspiration
Color Palette
Typeface Exploration
Sketches
What I Did
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entertainment design
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custom title treatment
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motion graphics
Layouts
A Little Motion, Anyone?
Since we live in a “digital world,” I decided to create a motion graphic version of the key art poster.
