Solution

Since the name, Blissful Bites, is based on the feeling of pure delight and joy when a mochi is eaten, the package design had to convey a sense of bliss. To accomplish this, I created two different package designs, each catering to a  different audience. The first design, with its whimsical characters, is more illustrative. The idea behind this design was to capture a blissful environment that a person’s mind drifts to when they eat a Blissful Bites mochi. Anyone who is young or young at heart would feel drawn to this design. The second design has a more modern, clean look, but the multi-color gradient background makes it feel blissful.