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Michaels Turns 50
Advertising Design | Photography | Branding
How do you exemplify 50 years of being in business?
Challenge
Established in 1973, Michaels is celebrating 50 years in business. As the largest arts and crafts retail chain in North America, Michaels provides hobbyists and DIYers arts, crafts, floral, framing, scrapbooks, home décor, and seasonal merchandise to get their projects completed. My task was to create an ad campaign to help them celebrate 50 years of helping their customers.
Solution
Using a photograph of a color wheel that I made from products that might be found at a Michaels store, I designed an ad campaign that allows the visually engaging photograph to do most of the talking.
Layout Thumbnails
Color Palette
Typeface Exploration
What I Did
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advertising design
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photography
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branding
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